History and Concepts of Human Rights

History and Concepts of Human Rights A. HISTORY + CONCEPTS OF HUMAN RIGHTS 1. What were the major conceptual and historical influences on the drafting of the United Nations Universal Declaration of Human Rights? The major conceptual and historical influences on the drafting of the United Nations Universal Declaration of Human Rights had began at the beginning of the Second World War then the prominent scholars of that time started writing about the importance of Human Rights. The prominent British utopian writer H. G. Wells launched a campaign to bring Human Rights to the attention of the public at large. In yearly 1940s Wells, had written a lot of works concerning with the issue of Human Rights. Hence he entitled one of his books The Right of Man or What Are We Fighting For? He spoke or corresponded with any leading figures of the time, including Franklin and Eleanor Roosevelt, Jan Masaryk, Gandhi and many others, who at the end of the war would draft the preamble of the United Nations Charter and Universal Declaration of Human Right. Many other individuals and NGOs added their contributions, such as the journalist Clarence Streit published his book Union Now: A Proposal, urging all democra tic nations to unite on behalf of individual freedoms and what he called â€Å"the rights of man.† (Paul Gordon Lauren, 2003). Freeman (2002, p.32) points that the period from French Revolution to the Second World War was the dark age of the concept of human rights.. So, one can say that, at the end of the Second World War, the people had realized the importance of the concept of Human Rights. 2. What were the main contemporary events influencing the drafting of the United Nations Universal Declaration of Human Rights?   Ã‚  Ã‚  Ã¢â‚¬Å"The campaign reminds us that in a world still reeling from the horrors of the Second World War, the Declaration was the first global statement of what we now take for granted the inherent dignity and equality of all human beings.†   Ã‚  Ã‚  Ã‚  Ã‚  Secretary-General Ban Ki-moon (2008) From his words one can say that the main event which had great influence on drafting of the United Nations Universal Declaration of Human Rights was the Second World War. The horror of the Second World War made international community to act towards human rights and to prevent future wars. 3. How would you describe the competing conceptions of rights that existed during the period of the Cold War? In 1976, the two conventions finally came into force with thirty-five states ratifying them. The two conventions were the International Covenant on Civil and Political Rights and the International Covenant on Economic, Social and Cultural Rights. Why two covenants? The Cold War was still firmly in place, and the focus of the two political blocs (U.S. and the USSR) had very different emphases on what counted as human rights. The U.S. bloc focused on civil and political rights, while the Soviet bloc focused more on economic and social rights. The Commission wisely drafted two separate conventions to reflect this difference in focus (Centre on Law Globalization n.d.). 4. With reference to the Universal Declaration of Human Rights and to the concept of ‘dignity, outline the human rights perspective on torture. Article 5 of the UDHR states that â€Å"[n]o one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment†, and the prohibition against torture and abuse is now codified in a number of international and regional treaties to which many countries are a party, including the International Covenant on Civil and Political Rights and the UN Convention Against Torture. The prohibition of torture and cruel, inhuman or degrading treatment is absolute and non-derogable. Unfortunately, violations of this most prized human right occur routinely in many prisons, although they are sanctioned by official policy (Human Rights Watch 2009). 5. Outline and characterize in not more than 75 words the relationship between religious freedom and gender equality.   Ã‚  Ã‚  To resolve conflicts between the two sets of rights, we need balancing approach based on facts. The factors that she highlights as important to consider when the rights clash include: the relationship between the equality right and the goal of gender equality, the importance of the religious practice to the right of religious freedom, the degree of infringement, the relation of other human rights to the conflict, the cumulative effects of religious limitations on womens rights, and the proportionality of restrictions on religious laws (NYU of Law 2009). 6. Why does Donnelly (Donnelly 2003, pp.22-37 204-224) argue that individuals, rather than groups, are the proper subject of human rights? Donnelly (2003 p.25) argues that if human rights are the rights that one has simply as a human being, then only human beings have human rights; if one is not a human being, by definition one cannot have human rights. Because only individual persons are human beings, it would seem that only individuals can have human rights. 7. Identify and discuss in no more than 75 words the impact of TWO events on the expansion of human rights in the last ten years. From my point view one of the events is the end of Cold War Era and second is Terrorism. The end of Cold War had opened new borders for spreading the concept of Human Rights. The second event which had an impact on the expansion of human rights is Terrorism. Nowadays Terrorism is the most threat to anyone, and this â€Å"word† is everywhere and lots of people are suffering. So these two events had a great impact on the expansion of human rights. B. INTERNATIONAL MACHINERY 8. Explain the difference between a declaration and a treaty. A treaty is a legally binding convention, coming into force upon ratification by a certain number of States. A declaration is not legally binding but carries moral weight because it is adopted by the international community (UN 2009) 9. Which international treaty has the most ratifications, and how many? More countries have ratified the Convention than any other human rights treaty in history-192 countries had become State Parties to the Convention as of November 2005 (UNICEF 2009). 10. Which rights are non-derogable under the ICCPR? What does this mean? According to the Article 4, section 2 of International Covenant on Civil and Political Rights (1966) no derogation from articles 6, 7, 8 (paragraphs I and 2), 11, 15, 16 and 18 may be made under this provision. Well this means that sates can not ‘take measures derogating from their obligations []‘ (International Covenant on Civil and Political Rights 1966) 11. Identify a case under the ICCPR Optional Protocol where the Committee has found in favour of the petitioner. Supply the citation for the case and summarise the Committees view in not more than 75 words. Article I of the Optional Protocol to the International Covenant on Civil and Political Rights (1976) states that a State Party to the Covenant that becomes a Party to the present Protocol recognizes the competence of the Committee to receive and consider communications from individuals subject to its jurisdiction who claim to be victims of a violation by that State Party of any of the rights set forth in the Covenant. No communication shall be received by the Committee if it concerns a State Party to the Covenant which is not a Party to the present Protocol. Well, Optional Protocol allows individuals to complain to the Human Rights Committee about violations of the Covenant. 12. In 100 words state what in your view was the most significant issue raised by the UN Human Rights Committee in its recent review of Finland and why. Finlands State Secretary of Political Affairs, Dr. Teija Tiilikainen (2008), said that despite progress the country still struggles with cases of racism and intolerance. Looking through the Universal Periodic Review, I made a conclusion that Finland still facing problems like discrimination, racism and xenophobic attitudes. In my opinion the most significant issue raised by UN Human Rights Committee is racism and intolerance. The issues of racism and intolerance were raised by UN because, from the history we can see that all these destabilisations within the country like racism, intolerance were bringing the country to the humanitarian crisis. 13. How does the UN Convention on the Rights of the Child define a child? Article 1 of the Convention on the Rights of the Child (1989) defines child as, [] every human being below the age of eighteen years unless under the law applicable to the child, majority is attained earlier. 14. What has to happen before the UN Convention on the Rights of Disabled People enters into force? Before the UN Convention on the Rights of Disabled People came into force, the UN established an Ad Hoc Committee â€Å"to consider proposals for a comprehensive and integral international convention to promote and protect the rights and dignity of persons with disabilities, based on the holistic approach in the work done in the fields of social development, human rights and non-discrimination and taking into account the recommendations of the Commission on Human Rights and the Commission for Social Development.† (ENABLE 2007). 15. What reservation has Argentina made to CEDAW? What is the impact of this reservation? The Government of Argentina declares that it does not consider itself bound by article 29, paragraph 1, of the Convention on the Elimination of All Forms of Discrimination against Women (Bayefsky 2008). 16. Who is the current United Nations Special Rapporteur on Trafficking in Persons and when was she appointed? The current United Nations Special Rapporteur on Trafficking in Persons is Ms. Joy Ngozi Ezeilo from Nigeria. She was appointed in June 2008 (United Nations Human Rights 2009). C. REGIONAL MACHINERY 17. Who is entitled to submit individual complaints under the European, American and African regional human rights systems and to which particular regional bodies? According to the Article 34 of the Convention for the protection of Human Rights (2003) the court may receive applications from any person [] claiming to be the victim of violation by []. Article 19 of the same Convention states, to ensure the observance of the engagements undertaken by the High Contracting Parties in the Convention and the Protocols thereto, there shall be set up a European Court of Human Rights, hereinafter referred to as the Court. It shall function on a permanent basis (European Court of Human Rights 2009). So basically, other regional human rights systems are established almost in the same way of European. 18. How many States are currently members of the Council of Europe? Which State is the most recent member? Which States special guest status has been suspended due to its lack of respect for human rights and democratic principles? Cite your source(s). Currently members of the Council of Europe are 47 countries. The most recent member is Montenegro, which joined the Council of Europe on 11th May 2007 (Council of Europe 2009). In January 1997 the Bureau of the Parliamentary Assembly decided to suspend the special guest status for the Parliament of Belarus. As a result, the consideration of Belarus application for membership in the Council of Europe was suspended, and the bilateral Cooperation Programme was frozen (Ministry of Foreign Affairs of the Republic of Belarus 2009). 19. What Conventions has the Council of Europe adopted which offer specific protection for minorities? There are several Conventions adopted by Council of Europe for the protection of minorities, such as European Convention on the repatriation of minors, European Charter for Regional or Minority Languages and Framework Convention for the Protection of National Minorities (Council of Europe 2009). 20. When did the European Convention for the Prevention of Torture come into force and how many States are currently parties to it? What monitoring and/or enforcement machinery did the Convention establish and what does it do? European Convention for the Prevention of Torture came into force on 1st March 2002 and it is ratified by 47 states. The Convention operates in relation to persons who allege that they are victims of violations of Article3 and the main purpose of the Convention is to protect people from torture (Council of Europe 2009). 21. When did the Inter-American Convention on the Forced Disappearance of Persons come into force? How does it define forced disappearance? The Inter-American Convention on the Forced Disappearance of Persons came into force on May 28 1996 (The Secretariat for Legal Affairs n.d.). Article second of Inter-American Convention on the Forced Disappearance of Persons (1994) defines that forced disappearance is considered to be the act of depriving a person or persons of his or their freedom, in whatever way, perpetrated by agents of the state or by persons or groups of persons acting with the authorization, support, or acquiescence of the state, followed by an absence of information or a refusal to acknowledge that deprivation of freedom or to give information on the whereabouts of that person, thereby impeding his or her recourse to the applicable legal remedies and procedural guarantees (The Secretariat for Legal Affairs n.d.). 22. Under what authority can States denounce the American Convention on Human Rights? When did Trinidad Tobago denounce the ACHR and why? According to the Article 78 of the American Convention on Human Rights (1969), The States Parties may denounce this Convention at the expiration of a five-year period from the date of its entry into force and by means of notice given one year in advance. Notice of the denunciation shall be addressed to the Secretary General of the Organization, who shall inform the other States Parties. The Denunciation of Trinidad and Tobago was notified in May 26, 1998, and denunciation was because of death penalty (The Secretariat for Legal Affairs n.d.). 23. When was Algerias 3rd and 4th periodic reports (submitted in September 2006) examined by the African Commission? To whom does the report say capital punishment does not apply in Algeria? Algerias 3rd and 4th periodic reports were examined by the African Commission on it 42nd Ordinary Session from 15th to 28th of November in 2007 (African Commission on Human and Peoples Rights 2009). Capital punishment is not applicable to minors aged 13 to 18.Article 50 of the Criminal Code provides that â€Å"should be decided that a minor aged between 13 to 18 must be given criminal sentence []. (Peoples Democratic Republic of Algeria. African Charter on Human and Peoples Rights, Third and fourth periodical reports, 2006, p.13) 24. What instrument established the African Court of Human and Peoples Rights? What jurisdiction does the Court have? Is it operational? The African Court of Human and Peoples Rights was established by African Charter of Human and Peoples Rights (African International Courts and Tribunals n. d.). The Court has the competence to take final and binding decisions on human rights violations perpetrated by AU Member States. The competence of the African Court on Human and Peoples Rights is based on its jurisdiction and the law that it will apply when exercising this jurisdiction (African Court on Human and Peoples Rights n. d.).The Protocol to the African Charter on Human and Peoples Rights Establishing the ACHPR entered into force on January 25, 2004 upon its ratification by fifteen member states. The statute of the ACHPR has not yet been promulgated and a seat for the court has yet to be determined, therefore much of the data regarding its functioning is not yet available (African International Courts and Tribunals n. d.). But the main functions of the Court has been set up, As mentioned above The Court has the competence to take final and binding decisions on human rights violations perpetrated by AU Member States (African Court on Human and Peoples Rights n. d.). All together one can say that it is operational but not all of its functions have been set up. 25. When was the Arab League established? List its current membership. Why was Egypts membership suspended in 1979? What happened as a result? When was Egypt readmitted? Arab League was established in 1945. The current members are 22 countries: Algeria, Bahrain, Comoros, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates, and Yemen (Al-bab n. d.). The membership of Egypt was stopped, because in 1979 Egypt signed a peace treaty with Israel. As a result the headquarters was moved from Cairo to Tunis. Egypt was readmitted to the league in 1989 and the leagues headquarters was moved back to Cairo (Pan Arab n. d.). Bibliography Books Donnelly J 2003, Universal Human Rights in theory and practice, 2nd edn, Cornell University Press, New York, USA. Freeman M 2002, Human Rights, Polity Press, Cambridge, UK Lauren P G 2003, The evolution of international human rights: visions seen, 2nd edn, University of Pennsylvania Press, Philadelphia, USA. Electronic Sources African International Courts and Tribunals (n. d.) The African Court on Human and Peoples Rights. Available at: http://www.aict-ctia.org/courts_conti/achpr/achpr_home.html (Accessed: 15 November 2009) African Court on Human and Peoples Rights (n. d.) General information. Available at: http://www.african-court.org/en/court/mandate/general-information/ (Accessed: 15 November 2009 ) African Commission on Human and Peoples Rights (2009) Status on Submission of State Initial/Periodic Reports to the African Commission. Available at: http://www.achpr.org/english/_info/statereport_considered_en.html (Accessed: 16 November 2009) African Commission on Human and Peoples Rights (2009) Peoples Democratic Republic of Algeria. African Charter on Human and Peoples Rights, Third and fourth periodical reports, 2006. Available at: http://www.achpr.org/english/state_reports/Algeria/Algeria%20report_eng.pdf (Accessed: 16 November 2009 ) Articles by Brian Whitaker (n. d.) The League of Arab States. Available at: http://www.al-bab.com/Arab/docs/league.htm (Accessed: 15 November 2009) Bayefsky (n.d.) the United Nations Human Rights Treaties. Available at: http://www.bayefsky.com/pdf/argentina_t2_cedaw.pdf (Accessed: 16 November) Centre on Law Globalization (n. d.), Human Rights Fail During the Cold War. Available at: http://clg.portalxm.com/library/keytext.cfm?keytext_id=121 (Accessed 18 November) Council of Europe (2009), European Convention for the Prevention of Torture and Inhuman or Degrading Treatment or Punishment 26 November 1987. Available at: http://www.cpt.coe.int/EN/documents/ecpt.htm (Accessed 18 November) Council of Europe (2009), Complete list of the Council of Europes treaties. Available at: http://conventions.coe.int/Treaty/Commun/ListeTraites.asp?CM=8CL=ENG (Accessed: 16 November) Council of Europe (2009), Council of Europe in brief. Available at: http://www.coe.int/aboutCoe/index.asp?page=47pays1europel=en (Accessed: 16 November) Enable (2007), Rights and Dignity of Persons with Disabilities,. Available at: http://www.un.org/esa/socdev/enable/rights/adhoccom.htm (Accessed: 18 November) European Court of Human Rights (2009), Convention for the Protection of Human Rights and Fundamental Freedoms as amended by Protocol No. 11. Available at: http://www.echr.coe.int/NR/rdonlyres/D5CC24A7-DC13-4318-B457-5C9014916D7A/0/EnglishAnglais.pdf (Accessed: 16 November) Human Rights Watch (2009), Special Comment: A Human Rights Perspective on Segregating the Mentally Ill. Available at: http://www.hrw.org/en/news/2009/05/18/special-comment-human-rights-perspective-segregating-mentally-ill (Accessed 18 November) Inter-American Commission on Human Rights (n.d.), American Convention on Human Rights 22 November 1969. Available at: http://www.cidh.org/Basicos/English/Basic3.American%20Convention.htm (Accessed: 16 November) Ministry of Foreign Affairs of the Republic of Belarus (2009),International organizations. Available at: http://www.mfa.gov.by/en/multilateral/int_org/ref/e02a9ab26c54c943.html (Accessed: 16 November) New York University of Law (2009), Journal of International law and politics (Volume 24). Available at: http://www1.law.nyu.edu/journals/jilp/issues/24/24_2_Sullivan.html (Accessed 18 November) Pan Arab (n. d.) Members of the Arab League. Available at: http://www.arabji.com/ArabGovt/ArabLeague.htm (Accessed: 15 November 2009) The Secretariat for Legal Affairs (n.d.), American Convention on Human Rights â€Å"Pact Of San Jose, Costa Rica† 22 November 1969. Available at: http://www.oas.org/Juridico/english/Sigs/b-32.html#Trinidad%20and%20Tobago (Accessed: 16 November) The Secretariat for Legal Affairs (n.d.), Inter-American Convention on the Forced Disappearance of Persons 09 June 1994. Available at: http://www.oas.org/juridico/English/sigs/a-60.html (Accessed: 16 November) United Nations Human Rights (2009), Special Rapporteur on trafficking in persons, especially in women and children. Available at: http://www2.ohchr.org/english/issues/trafficking/index.htm (Accessed: 16 November) United Nations Human Rights, Convention on the Rights of the Child. Available at: http://www2.ohchr.org/english/law/crc.htm (Accessed: 18 November) United Nations Radio (2009), Finland and Indonesia undergo human rights review. Available at: http://www.unmultimedia.org/radio/english/detail/37298.html (Accessed: 18 November) United Nations Human Rights (2009), International Covenant on Civil and Political Rights. Available at: http://www2.ohchr.org/english/law/ccpr.htm (Accessed: 18 November) UNICEF (2009), Convention on the Rights of the Child. Available at: http://www.unicef.org/crc/index_30229.html (Accessed: 18 November) UN (2009), Human Rights at your Fingertips. Available at: http://www.un.org/rights/50/game.htm#28 (Accessed: 18 November) University of Minnesota (2009), Human rights Library. Available at: http://www1.umn.edu/humanrts/instree/b4ccprp1.htm (Accessed: 18 November) 60th Anniversary Universal Declaration of Human Rights (2008), Universal Declaration of Human Rights: 1948-2008. Available at: http://www.un.org/events/humanrights/udhr60/index.shtml (Accessed: 18 November)

Civil War on Pompey Essay -- History War Caesar Essays

Civil War on Pompey In 49 B.C., Gaius Julius Caesar crossed the Rubicon with his army, declaring civil war on Pompey and his supporters in the Senate. In this paper, I will explore the political and legal issues that pushed Caesar to the brink. Looking at Rome’s political struggles at the dawn of the first century B.C., it becomes apparent that the groundwork for Caesar’s Republic shattering revolt was lain down by Marius and Sulla. To be more specific, the stage was set by the class struggles between the Aristocracy, who demanded control of the Republic by virtue of tradition, and the masses, which demanded a voice. Marius made a major step in pushing the Republic towards constitutional upheaval when, in 107 B.C., he abolished the property requirements for military service (Meier, 29). Not only did these impoverished soldiers depend on their commander rather than the State for their fiscal support, but they were also promised land in newly conquered provinces upon the completion of the service. While enlarging the pool from which the Roman Army drew its volunteer soldiers, this change in policy brought about a dangerous shift in political power. It was for this reason that the Senate opposed nearly every land law placed before it. If a gifted commander was able to enrich his soldiers through plunder, and give them land to settle after the campaign, â€Å"the soldiers might feel a greater obligation to their commander than to the Senate (Meier, 29).† This circumstance is an essential ingredient for civil war, more so, possible, than any other. In 88 B.C., King Mithridates of Pontus invaded the Roman Province of Asia. Cornelius Sulla, one of the consuls, was chosen to lead the Roman legions against him by the Senate.... ...ials and tribulations during the 51 years before Caesar’s revolt. Rome’s political systems were in such a degraded state that had Caesar been unsuccessful; someone else would have shortly followed. It was the actions of Marius and Sulla, not the ambitious dreams of a young man, which were ultimately responsible. Works Cited Dickinson, John. Death of a Republic. New York, Macmillan, 1963. Meier, Christian. Caesar. New York: BasicBooks/HarperCollins, 1995. Sabben-Clare, J. P. Caesar and Roman Politics 60-50 B.C.: source material in translation. Bristol: Bristol Classics, 1981. Plutarch. Fall of the Roman Republic. Trans. Rex Warner. New York: Penguin USA, 1972. Caesar, C. Julius. Civil Wars. Trans. A. G. Peskett. Cambridge: Harvard University Press. Caesar, C. Julius. The Gallic Wars. Trans. H. J. Edwards, C.B. Cambridge: Harvard University Press.

Causes of World War One :: essays research papers

â€Å"Because That Guy Got Shot†   Ã‚  Ã‚  Ã‚  Ã‚  There is a lot of speculation as to which event of the nineteen hundreds led to the out break of World War One. Many people tend to say â€Å"Because that guy got shot.† Still others have blamed everything from increased Nationalism and Imperialism in Hungary to Militarism in Russia. If one had to answer the question â€Å"What was the cause of World War One,† the answer would be all of the above, and more. The events from June of 1914 through August of 1914 can be described as a classic case of ‘one thing led to another’.   Ã‚  Ã‚  Ã‚  Ã‚  The chain of events starts with the assassination of Archduke Franz Ferdinand. Many people tend to confuse this first part in the chain of events as the total cause of World War One, but that is not the case. The assassination is but a mere trigger of a domino effect. The assassination immediately led to Imperialism of Austria-Hungary over Serbia. It was demanded that Serbia allow the assassins to be released to be punished adequately by Austria-Hungary. Austria-Hungary immediately sought an ally with Germany, assuming war would follow after their demands of Serbia. Austria-Hungary and Germany declared war on Serbia on July 28, 1914.   Ã‚  Ã‚  Ã‚  Ã‚  The declarations of war were chain reactions in themselves. In defense because of war looking like a major possibility, Russia began militarizing. Germany saw Russia’s Militarism as a threat. War was declared from Germany on Russia. France was in a treaty with Russia and therefore against Austria-Hungary and Germany. Britain entered the war as an ally with France and to protect Belgium. Britain’s entrance gained the resources of all of the British colonies an territories as well.   Ã‚  Ã‚  Ã‚  Ã‚  Many other countries eventually entered during the war because of threats. However, the above is the direct chain of events that caused World War One.

Hitler Fell....... :: essays research papers fc

Hitler Fell...   Ã‚  Ã‚  Ã‚  Ã‚  Many aspects of World War Two have been the cause for debate for many years. Not only has the loss of Germany been discussed at great lengths, also have the reasons. It can be said that although much thought and fact has been taken into consideration when discussing Germany's loss as a whole; not as much attention has been given to that of the loss of Hitler as a man and a leader. Germany's loss of World War Two was not only a loss on behalf of the country as a whole, but a personal loss to Hitler. Why was this such a loss to Hitler? Why did he experience a personal downfall? How did he create his own demise? There are many reasons as to why this is so, but the fact that his ideas were behind the war is a reason why it was not only Germany's downfall, but Hitler's also. He was a man of influence in Germany; the timing was right, and he was in the hot spot. He was the leader of a highly populated European country, he wanted more for himself and for his people. He h ad ideas, he made decisions based on them. What were his ideas? What was behind them, what did he intend them to accomplish? Where did they lead, and how did this lead to a countrywide and worldwide loss, and even a personal loss? In discussing some of Hitler's ideas such as, lebensraum (which ties in with treaty issues), purity of the state of Germany and a zeal for his people and the desire to make changes for the betterment of his country; it will be seen that although his ideas might have been initally pure, they led to the war, the downfall of Germany and ultimately Hitler's own personal demise.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  What were his ideas? What were his visions for a more pure Germany? What did he want for his people, for himself? Firstly, today, Hitler is seen as a white supremacist. He wanted all of Germany to be pure. Why was this so? In Germany at the time, the economic status of the country was not very good. Hitler saw the Jews as to be shrewd business people who were taking advantage of the poor German economic situation. They were convincing the lay German people to sell their land (which was all they had) for the German Deutsch mark, which was virtually worthless.

Buyers Behaviour Virgin Atlantic Essay

Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a ? 6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement. 2) Target Market. Market segmentation is a way of separating the consumers into different sections by their shared needs and personalities (Leon. G, 2010, p. 28). The needs and values depend from person to person according to his culture (Leon. G, 2010, p. 366). The VALS (values and lifestyles) segmentation system clearly shows the type of audience this commercial is aiming at (Leon. G, pp. 84). This system divides consumers into eight distinctive subcategories, which consist of: thinkers, achievers, experiencers, believers, strivers and makers. The subcategories this advertisement will appeal to are: innovators because they are receptive to new technologies and who can experience the innovated technologies at a Virgin Atlantic flight; achievers because they are goal oriented consumers who like to display success to their piers, which they can display by flying Virgin Atlantic as it is high class airlines; experiencers because they like to spend their income on fashion, socializing and entertainment which Virgin Atlantic offers through great service, food, entertainment and their flights are considered as ‘trendy’. The social comparison theory states that the consumer with higher purchase ability tends to have a higher status; this is a proof why achievers like to spend on luxurious products and services (Leon. G, 2010, p. 338). This commercial appeals to all the five effective target-marketing segments (Leon. G, 2010, p. 73). It is identifiable as it clearly distinguishes the shared needs, age and gender of the consumer. The consumer is a businessman or career orientated workingwoman who prefers high-class service. The age would appeal to Generation Y that is born from 1980 and on wards (Leon. G, 2010, p. 410). The Generation Y spends 150 billion annually and is into innovation and luxury while Generation X is considered as ‘sophisticated’ group. Virgin Atlantic Airways allows children ages 5 and above to travel or should be accompanied by an adult (16+). Pets are accepted if they accompany a disabled person (Virgin Atlantic, 2012). 3) Service offered. The marketing mix shows what kind of service/product is offered by dividing the elements to: product, price, place and promotion (Leon. G, 2010, p. 58). The service being offered is not just a flight from one destination to another; it is an experience at a high-class level of the Virgin Atlantic flight where the costumer will be served at a high class, with security, entertainment and with maximum comfort. It is a high-involvement purchase, which requires considerate thought and cognitive process, as the price is high (Leon. G, 2010, p. 231). The flight can be purchased online or at a flight ticket office. The company offers promotion such as: flying club card, ticket sales and discount codes/vouchers (Virgin Atlantic, 2012). The price and quality relationship the company has is low- price tickets in comparison with their competitors and with a high-class service. 4) Seasonality. The time of placing the advertisement is very important, as there are competing companies to take into consideration. The order effect research has shown that the advertisements presented first (primacy effect) and last (regency effect) has a greater effect on the consumer (Leon. G, 2010, p. 302). The release date was 26 October 2010, which was a great push to recovery from recession. British Airways and American Airlines are the biggest competitors. American Airlines released their commercial in May 2010, which had a primacy effect where as Virgin Atlantic Airlines gained a regency effect. The James Bond 007 Blood Stone video game was released on 5th of November 2010(IMDB, 2010). This shows that the commercial was released 10 days before the release date of the game. This strategy used by Virgin Atlantic is a very clever marketing move, as their advertisement is James Bond themed and during that period of time all sorts of media (TV, newspapers, online, word of mouth and billboards) had James Bond game advertisements. Virgin Airlines got increased attention to their advertisement by publishing their advertisement at time coinciding with Blood Stone’s release. 5) Positioning the commercial. The advertisement is transmitting through mass media as well as through new (non traditional) media (Leon. G, 2010, pp. 294-296). The commercial is played on TV where it addresses wide range of consumers (i. e. via mass media) and through YouTube where it is addressable and interactive, while response – measurable. It was also played during the flights on the Virgin Atlantic TV channel where it exclusively targets its audience (i. e. via target media). 6) Reason for the commercial. The consumer behavior consists of searching for, purchasing, using, evaluating, disposing of products and services that in their belief will fulfill their wants (Leon. G, 2010, p. 23). The commercial was created in order to persuade and make aware the audience of the fact that the service being offered by the airlines is luxurious, entertaining and high-class, to convince that this kind of service will satisfy there needs. ) Perception. â€Å"Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. †(Leon. G, 2010, p. 175) This advertisement appeals to emotional motives, which are affection, status and pride in this case (Leon. G, 2010, p. 110). The advertisements mood is sexually charged and is putting the buyer into a state of excitement by: James Bond themed music and graphics, illustrations of high-class adventure and good-looking actors in the commercial. Abraham Maslow created the Maslow’s Hierarchy of Needs, which identifies the five basic levels of human needs (Maslow, 1987). The advert is aiming to satisfy all the five needs of the potential consumer. Egoistic needs will be satisfied during the flight on these airlines, as it is illustrated as a prestigious flight. Egoistic needs include the need of good reputation, status and recognition from others, which advert convinces that the consumer will have, if he/she chooses Virgin Atlantic Airways. Need of Self-Actualization will be satisfies as shown in the advert, by flying on this flight the customer will feel self-actualized by getting high-class service which he/she deserved or earned themselves. Social Needs are to be satisfied by communication with good-looking staff. The Virgin Atlantic cabin crew was voted as the most attractive staff in the whole world by the surveys of travelers (Daily mail, 2011). Richard Branson has always stated that the appearance of the flight crew must be important in order make the customers enjoy a memorable flight. Cabin staff of Virgin Atlantic Airlines are told that: ‘You’ll be the face of the airline. As such, your grooming should always be immaculate – even after a long, tiring flight’ (Daily mail, 2011). As flying on an airplane has a small risk of security, the advert is aiming to convince that their flight is safe and is a pleasant experience where there is nothing to worry about. Physiological needs will be satisfied by the high-class food and beverage service that would be offered during the flight by good-looking staff. Air and shelter will also be present, as the designed with up to date technology. This commercial is aimed at visual consumers that prefer and take information better through visual images or messages as sources of information (Leon. G, 2010, p. 147). While watching the Virgin Atlantic advertisement repetitively on TV or Online passive learning is occurring and it changes the consumer’s attitude regarding the product (Leon. G, 2010, p. 232). The theme message delivered through this advert is: ‘Your airline’s either got it or it hasn’t’. There is a message resonance in the wording, which adds a bit of humor to it and will make the viewer remember the commercial (Leon. G, 2010, p. 301). The theme message has comparative advertising technique to it where Virgin makes the viewer compare their airlines to Virgin Atlantic (Leon. G, 2010, p. 303). The sexiness in advertising is present in order to grab the attention of the viewer (Leon. G, 2010, p. 308). The hostesses are wearing short dresses in red color and the man who is passing the security check hasn’t got underwear on. Virgin is trying to show that their flights are ‘sexy’. This technique tries to show the security the airlines provide (angel like). The flight team is very good looking and is walking with self-assurance, which adds confidence to the image of the company. The runway lines and the red carpet represents the luxurious service. | | Transition from the safety demonstration to the airplane saloon is done without editing cuts, which is very eye-catching. | | The shot of people sitting around of a pool of martini and playing with the olive, which represents entertainment, beverage and luxury the airlines offer to their customers. 9) Buying process. â€Å"The consumer decision making can be viewed as three distinct but interlocking stages: the input stage, the process stage and the output stage†(Leon. G, 2010, p. 36). This advertisement is designed in order to influence the input and process stage in order to make the consumer come to the output stage. This advert influences and increases the consumer’s recognition of the service ne ed. The information is delivered to the consumers through the marketing efforts of the commercial, which will influence not only media but also word of mouth marketing. The Psychoanalytical Theory of Personality created by Sigmund Freud explains the drivers of the output stage (Leon. G, 2010, pp. 137-139). According to Freud’s theory this commercial will affect superego and id to make the purchase. The superego will be gratified when purchasing this service because he/she will become socially and fashionably acceptable, as Virgin Atlantic flight is ‘trendy’. Id will be gratified if the consumer will make the purchase because the airlines offer the basic requirements such as food, shelter and security. The consumer will make a trial or a repeat purchase when buying this service (Leon. G, 2010, p. 497). The consumer might be new to the company or be a frequent loyal customer. 10) Involvement levels and risk perception. Involvement is a very important factor in how much attention is paid to the message sent to the viewer and how it is understood. There are different ways to measure the involvement of the viewer. There are two ways of involvement, high-risk and low-risk purchases. The higher the risk, the higher the involvement and research will be. The flight purchase is a low-involvement product and consumers prefer congruent context of the message delivered (Leon. G, 2010, p. 293). The mood of the consumer is very important, if he/she is in a bad mood, the content of the commercial might cause a bad reaction of the viewer. Psychological noise may be distracting the viewer from the commercial and the advertisement has contrast in the imagery in order to keep the viewers attention. 11) Conclusion. The advertisement created by the Virgin Atlantic airlines in my opinion was successful . The James Bond theme imageries and soundtrack had a great impact on the effectiveness of the commercial. Every time the consumer will watch James Bond movie or play a James Bond game, the commercial will subconsciously come to their mind and the other way around. The time it was released was perfect, as they needed a push to get out from the recession. The commercial had a bit too much sex advertisement in it, which may led to worse effect tan could have achieved and made the competitors (American Airlines) stand out more, as they had a touching TV commercial that gave gratitude to the men in uniform, veterans and their families. Sexual advertising may distract the consumer’s attention from the message content being sent. This technique may have a little influence on the buyers purchasing intentions and a risk of spoiling the image of the company. This advert is targeting businessman, but there is the family audience with children and generation X, which they are risking of loosing. The commercial is based mostly on emotions and only in one short scene the viewer can see the seats with the monitors. The saloons, seats and the exact food of Virgin Atlantic Airlines are not shown, but they are very important to be shown, as the consumer wants to see the comfort he/she will have during the flight. The fact that the advertisement shows a man being tucked into a cloud and not airplane seat could make an impression that the airlines are hiding something and their seats are not good enough to be shown in the advertisement. This advertisement could have been improved by focusing the viewer’s attention much more on the design of the saloon, comfortable seats and delicious food. Nonetheless, overall this was a very well executed and effective advertisement with successfully reached hearts and minds of customer.

Hamlet and Lion King Comparison Essay

Still captivating people today, the story elements and classic plot of Hamlet, written by the influential William Shakespeare, have made it to the film screen in a version that the whole family can enjoy. The Lion King, one of Disney’s most legendary movies, illustrates aspects and characteristics of Shakespeare’s Hamlet, and captures it in a magical, enthusiastic style. More than just the unforgettable music and remarkable animations, The Lion King follows the popular plot, conflict, climax, and resolution that William Shakespeare scribbled on paper over 400 years ago. However, all of Disney’s animation movies end with a happy ending, which means that movie writers of The Lion King had to change the story elements of Hamlet to better suit the movie for young audiences. Disney was overall primarily successful in delivering the dark, complex story plot of Hamlet in The Lion King by still preserving the optimism and purity of Disney movies, with only a few minor fl aws. The far-reaching influence Shakespeare’s Hamlet had on the movie The Lion King is evident through character comparisons, family conflict, and moral struggle within the characters. Simba, who undergoes his fair share of hardships and worries, can be directly related to Hamlet. Both characters suffer the loss of their father and they both seek to be alone, running away from their responsibilities in the royal family. To escape the guilt of the death of his father, Simba runs away from all responsibility to forget about his past. Hamlet also runs away from his responsibility, with the thoughts of revenge and suicide overtaking his mind. Both main characters have to reevaluate their morals as well; Hamlet decides whether it is moral or not to seek revenge on this uncle and Simba has to make the imperative decision of whether he should take control of the Pride Lands again. Hamlet’s father can be directly correlated to Mufasa, Simba’s father. Both kings ruled over the ir kingdom in peace and prosperity, with the intent of good ambitions. Both kings also suffered a tragic death, due to the immorality and cruelty in their brothers. Scar and Claudius, characterized as Simba and Hamlet’s uncles, both used evil convictions to force their way onto the throne. Sarabi and Gertrude, the queens and mothers in both of the stories, care about their sons very much. They also have little to no power over their kingdom, leaving the uncles in full charge. When Simba returned to Pride Rock to declare his spot on the throne, he was furious when he saw how Scar was treating his mother, just like how Hamlet was furious about how Claudius didn’t treat his mother as good as his father once did. Nala can be related to the character Ophelia from Hamlet, mainly because Nala is Simba’s love interest, as Ophelia is to Hamlet. Disney did a very good job at preserving the main ideas and character significance of the original piece, without taking out anything important. The Lion King placed a children’s perspective on a very gruesome story of responsibility and revenge. Disney was clever in adapting the story plot to a children’s audience. Most of the differences between the two works are because Disney had to change some of the stories conflicts to teach moral lessons and have more positive influences on the younger audience. Hamlet was written for an audience that is older and mature, and less vulnerable to the dreadful deaths and disturbing dialogues that Hamlet delivers. If a child ever saw the sinister plot and conflicts of Hamlet, they would be easily influenced to make bad decisions. The Lion King has a more encouraging, child-friendly essence to it, with positive songs and cheerful secondary characters that help lead to a happy ending. The Hamlet, however, has a very gloomy and depressing tone to it, with no foreshadowing of hope in the future. The ending of Hamlet ends in the terrible bloodshed of all the main characters, incl uding Hamlet. If this ending were to happen in The Lion King, it would not be suitable for children and it may even put some children into shock. It was a great idea that Disney decided to change the aspects of the story line that may influence child behavior, such as changing the horrible ending to a happy one, making Simba not contemplate suicide like Hamlet, and presenting the famous â€Å"Hakuna Matata† song, meaning â€Å"no worries.† When Simba ran away, he found a worry-free and happy life. This was changed from the original Hamlet plot to help children realize that  problems can get better if they stop overthinking and worrying about them. The Hamlet version of this, if shown to little kids, would make them overthink their problems in life to the point of envisioning suicide or seeking vile revenge, just like Hamlet did. Disney did a perfect job at adjusting the story of Hamlet to the appropriate audience for The Lion King. There were few minor flaws that Disney made in the remaking of Hamlet in The Lion King. In The Lion King, movie producers left out characters like Laertes and Polonius from Hamlet, and they weren’t very clear with the characterizations and placing of Horatio, Rosencrantz, and Guildenstern from Hamlet in The Lion King. Rosencrantz and Guildenstern could’ve been correlated to Simba’s friends Timon and Pumbaa, except for the fact that Simba’s friends didn’t betray him and spy on him for his uncle. Timon and Pumbaa could also be related to Horatio, but they weren’t Simba’s early childhood friends. The Lion King could’ve improved the movie by having Simba have a childhood friend to provide relief to the audience from the main focus of the story, and also by having Simba have two friends that spy on him for Scar to spice up the plot and conflict a bit more. Having characters similar to Laertes and Polonius in The Lion King would also spice up the plot and conflict more as well, because those additional characters would make it harder for Simba to reach his goal; in the end it would be worth it and show the audience that no matter how hard something is, they can get through it. The only two obstacles that Simba had to go through were the weak hyenas and his uncle, Scar. Adding more antagonists to the story line would make the plot a little more interesting like Hamlet, considering he went through several obstacles to pursue revenge on his uncle. One other mistake that Disney made on The Lion King was that Simba didn’t mourn over the death of his father for a very long time, like Hamlet did. In the Hamlet, the death of his father affected Hamlet’s mind for the whole stretch of the play. Because of this, readers could tell that Hamlet loved and honored his father very much. Simba, however, forgot about this father and duties as king for many years when he ran away. Disney could’ve showed a better sense of companionship and love for family if they made Simba mourn a little longer over the death of his father. To summarize our Hamlet and Lion King Comparison Essay, Disney’s movie, The Lion King, embodied the Shakespearian work of Hamlet in a way that it brought the story of Hamlet back to life, with modern day morals and important life lessons. Even though Hamlet was very evil with its dark schemes and dialogue, it taught the lesson that seeking revenge on someone will get that person nowhere; they must step up and be the better person. Simba stated clearly in the fight against his uncle that he wasn’t gonna kill his uncle because he wasn’t like him. In the end, fate ended up killing his uncle anyway and it wasn’t Simba’s fault, so the story of The Lion King didn’t end in a tragic way. Disney did a wonderful job at modernizing the enduring and classical themes and plot of Hamlet by making The Lion King a family-friendly movie. Throughout the plot, settings, characters and lessons, Disney proved to be very successful in rewriting the tale of Hamlet in the most optimistic and hopeful way possible, with very few flaws.

Community Nursing Essay

Community as partner model To gain access to the community, the community must: -Perceive that a need exist -Believe that the CHN can help address this need -Perceive that its information and contributions are valued -Be assured of confidentiality for non-public information -Be involved from the beginning in this partnership Compare Neuman System Model & Community as Partner Model -the inner circle represents the community -the dotted circles represents resistance -spiritual, psyschosocial, physiological -the other circles represents line of defence Look up Appendix 11 Community as a partner looks at the 8 sub groups, and if one of them is distorted; everything will also be impacted. Determinants of health and community The determinants of health relevant to the community -chn need to consider the determinants of health that might exists in their community, such as crime, social and physical environments, education level, socio economic status, poverty. WHY? -Every community that you go to has individuals strengths and crisis, as the chn investigate a community Assessing acommunity -Structure -Population -Social system Structure (locale) ï‚ §Name of community/ neighbourhood ï‚ §Geopraphuc boundaries ï‚ §Environment ï‚ §Water and sanitation ï‚ §Housing ï‚ §Economy Population (people) ï‚ §Age distribution ï‚ §Sex distribution ï‚ §Growth trends ï‚ §Density ï‚ §Education level ï‚ §Predominant cultural and religious groups Social System ï‚ §Education system ï‚ §Government ï‚ §Communication system ï‚ §Transportation system ï‚ §Welfare system ï‚ §Volunteer programs ï‚ §Health system Assessing the community: -What are some common health needs of communities -Vulnerable populations -Poor and homeless clients -Risk takers -Client with chronic illness -Woman and girls -Youth -Elderly Community assessment -A logical, systematic approach to -Identifying community -Strengths, resources, assets, capabilities, and opportunities -Clarifying/ validating concerns – community leaders -Identifying the constraints: the economic, political, and social factors, and the determinants of health Why collect data? -Goal is to acquire usable info. About the community; its concerns, strengths and problem Assessing the community -Gathering data: the process of obtaining existing, readily available data, such as age and gender of residents oHow do we collect data ï‚ §Information interviews ï‚ §Focus groups ï‚ §Participants observation ï‚ §Windshield surveys ï‚ §Secondary analyses of existing data ï‚ §Surveys Windshield survery (pg. 257) -Core elements oHistory oDemographics oEthnicity oValues and beliefs -Subsystems oPhysical environment oHealth and social services oEconomic theory oTransportation oPolitics and govt oCommunication oEducation oRecreation Assessment issues/ barrier (pg. 258) -A chn from outside the community- gaining entry or acceptance is a major hurdle to assessment oStrategies or overcome? -As a CHN â€Å"member of the community† what barriers might be present. How would you deal with this? Identifying community health concerns -Each health concern uncovered by data collection and analyst must Planning Phase -The chn seeks to clarify the nature of the concern, the points at which intervention might be undertaken, and the parties that have an interest in the health concern and its solutions. -Perception oWhat is the nature of the concern oWhat factors contribution to the health concern? oWhat is the possible outcome of the concern? oWhat are the relationships between or affect of other health concerns? ï‚ §Teenage pregnancy: infant malnutrition: hooking them up with education Setting health concern priorities: -6 helpful ranking criteria are: oCommunity awareness of the concern oCommunity motivation to resolve or better manage the concern oCHN’s ability to influence the solution.- you need to be realistic oAvailability of expertise to provide a solution oSeverity of the outcomes if the concern is not resolved oHow quickly the health concern can be solved Establishing goals and objectives -Goals are broad Implementation -Work and activities aimed at achieving the goal oChange agents oDuring this phase ask: for each situation who will implement? CHN, community group involved, individual oHow should the CHN use her knowledge, skills, and position? Many roles=role model, analyst, expert, advisor, educator, advocate. oWhat is the ultimate CHN goal? To change the community for the better, empowerment, education, moving them to solve their own problems The nurse’s role depends on: -The nature of the health problem, -The community’s decision making ability -And professional and personal choices -The social change process and how receptive the community is to CHANGE. -SNOW BALL EFFECT: influence the pro change in the community and the rest will follow. Evaluation = the appraisal of the effect Evalution phase: outcomes measures answer questions about the results of the intervention -Has the health conc3ern has resovled? -Has the health risk been reduced? -(for example compare -SAFETY be aware of your surrounding, watch your own back; develop trusted partners in the community -population -Data generation: the process of developing -Database analysis